Barcelona star Lamine Yamal has ceased signing autographs for fans due to ongoing talks with a sports memorabilia company seeking to commercialize his signatures. The 18-year-old, whose market value rivals global icons, is in negotiations to exclusively sell signed jerseys, boots, and merchandise through a dedicated platform, following the NBA model popularized by LeBron James. While he will continue posing for photos, the club confirmed they are securing his signatures for official contracts. This move aims to elevate the rarity—and value—of his autographs, with the deal expected to boost his $43M annual earnings from Adidas, Beats, and UNICEF ambassadorships.
