China's Haier Group is considering signing a sponsorship agreement with Chelsea.
🚨 If the deal is reached, the logo of this Chinese home appliance giant will appear on the shirt sleeves of Chelsea's men's and women's first teams.
🚨 The club is seeking a new partner to replace LiveNation.
🚨 Last week, Haier signed global sponsorship deals with Liverpool and Paris Saint-Germain, as part of its international expansion through football sponsorships.
🚨 This move is aimed at strengthening the brand's presence in key regions and enhancing its long-term value.
🚨 Through these partnerships, Haier competes with established competitors such as Samsung (a long-term sponsor of Chelsea Football Club), LG and Hisense, all of which also invest in sports sponsorships.
🚨 Founded in 1984, Haier has ranked first in global large home appliance retail sales for 16 consecutive years, serving over 1 billion households across 200 markets.
🚨 Last year, Chelsea held talks with China's Chery International Group, but ultimately failed to reach an agreement on the brand logo placement on shirt sleeves.
