"London, It's Our House"—the slogan of Chelsea's new home kit marketing campaign—has sparked rivalry after being playfully taunted at Arsenal. The advertisement, strategically placed at Arsenal Underground Station just steps from the Emirates Stadium, greets Gunners fans daily with a bold message.
Drawing from Madness' iconic song Our House, which features prominently in Chelsea's promotional materials, the ad showcases a large-scale image of Cole Palmer in the club's signature long-sleeved kit. The setting, resembling a school classroom, adds a whimsical twist to the campaign, leveraging cultural references to stake the Blues' claim over the capital.
The stunt, a tactical dig at their north London rivals, highlights Chelsea's intent to reclaim urban bragging rights through bold marketing—turning a transportation hub into a canvas for Premier League rivalry.
