Aston Villa has officially announced an agreement to sell its women’s football team to V Sports at a discounted £55 million and offload partial equity to American investors, a move aimed at complying with the Premier League’s Profit and Sustainability Rules (PSR).
The club stated it has "no objections" to the PSR regulations and is actively negotiating with UEFA on solutions to meet Financial Fair Play (FFP) requirements. V Sports, Villa’s parent company formerly known as NWSE (renamed in 2021), is co-owned by American billionaire Wes Edens and Egyptian tycoon Nassef Sawiris, who also serves as Villa’s chairman.
V Sports already holds a 29% stake in Portuguese side Vitória SC and a 25% share in Spain’s Real Unión. The firm has partnership agreements with Egyptian Premier League club Al-Zed SC and Japan’s Vissel Kobe (J1 League).
As reported by The Athletic last week, Villa explored selling the women’s team to satisfy PSR obligations. A source familiar with the matter revealed the club has considered the sale for 18 months, facing potential PSR breaches after £195 million ($267 million) in losses over two years.
The move mirrors Chelsea’s June 2024 decision to sell its women’s team to parent company BlueCo for £200 million. In May this year, Chelsea offloaded an 8% stake in the women’s team to Reddit co-founder Alexis Ohanian (husband of Serena Williams), valuing the side at £245 million.
