What is the latest update on Chelsea ’s shirt sponsorship?
Negotiations for a new front-of-shirt sponsor are still ongoing. It is understood that Chelsea has received several offers, but the club is currently focused on finding a suitable long-term partner.
After securing Champions League qualification and winning the revamped Club World Cup, Chelsea aims to strike a contract worth £60 million to £65 million per season.
Multiple potential partners are believed to be under consideration, but beyond that, little is known about the specific candidates or when an announcement might be made.
However, it is surprising that no sponsor has been announced so far.
Reports suggest that the 74 charges facing the club could hinder the finalization of a deal— theoretically, a significant points deduction could be part of the potential punishment.
I would also note that the advertising industry sympathizes with Chelsea for seeking the maximum-value contract and taking time, but the failure to sign a deal yet is still regarded as an unusual situation.
What is Mykhailo Mudryk’s current situation?
Chelsea winger Mykhailo Mudryk remains suspended temporarily. He is undergoing individual training and continues to pursue legal proceedings.
We are waiting for the outcome of any potential punishment under strict confidentiality—this will be the next step, followed by any possible appeal. This process could take some time.
Chelsea is seeking a £65m-a-year front-of-shirt sponsorship, leaving no deal finalized yet. It has received offers but targets a long-term partner; the 74 club charges may hinder the deal. Meanwhile, Mudryk is temporarily suspended, in individual training with pending legal proceedings.
